Travellers to Europe are increasingly growing more cautious about rising costs and geopolitical instability, which is affecting their travel decisions.
According to a report published by the European Travel Commission (ETV) and Eurail BV, more than half (57 per cent) of respondents plan to travel to Europe between May and August of 2025, Schengen.News reports.
That is down by one per cent compared to data from the same time period in 2024, and as data reveals, Europe is the most affected destination by this drop in foreign tourists.
Fewer Tourists From US & 3 Other Countries Plan to Visit Europe This Summer
The report reveals that the interest in visiting Europe has dropped to 39 per cent in 2025, while in the summer of 2024, about 41 per cent of respondents wanted to visit this destination.
Moreover, respondents from the United States changed their minds the most, as travel intention among these participants has dropped by seven per cent. Respondents from Brazil and Canada have a decrease of six and five per cent, respectively, with Japan also witnessing a five per cent decrease in interest in visiting Europe in the summer of 2025.
On the other hand, China remains a key market source, which, due to its economic recovery and a shift in consumer values, wants to visit Europe. About 72 per cent of Chinese respondents say they plan to visit Europe this summer, a remarkable ten per cent increase from 2024 records.
With the right strategic focus, Europe can continue to deliver meaningful, high-quality tourism for visitors and residents alike.
Together with China, Australia had an increase in interest in visiting Europe, as 40 per cent of respondents planned to visit this destination. That is up by three per cent compared to the same period last year.
Europe’s Key Markets’ Interest in Visiting Europe Plummets in 2025
Furthermore, 33 per cent of respondents from the US have plans to visit Europe this summer. About 45 per cent of Brazilian respondents have similar plans, despite their interest dropping by six per cent. Younger and higher-income travellers remain the most enthusiastic.
Respondents from Canada also saw a decrease in interest in travelling to Europe this summer – 37 per cent are planning a European trip, down by five per cent compared to the share of respondents who wanted to travel to Europe in 2024.
Japanese respondents also witnessed a decrease in interest in travelling to Europe, five per cent compared to last year. Moreover, data show that Japanese respondents had the lowest intention out of all, as only 13 per cent of respondents wanted to visit Europe this summer.
In addition, about 30 per cent of South Korean respondents are considering Europe, with top preferences being France, Spain and Italy.
